We are spending a lot of time, and some money too, working on ways to stay in touch with people who have said what we are doing is interesting.
These aren't prospects, and frankly they may never be. They are just folks who for one reason or another have read something we've posted, or met Ken at a party and are intrigued by how we can make a loving doing what we do.
Now normally, we would say "Hi!", the way you do, you know...the way you run across someone and then never think about them again.
How come?? Well, mostly it's because we are busy. We have work, family, volunteering, old friends. And frankly, most of us aren't interested in have more of any of that.
But we are also interested in making a good living, so we are paying a little more attention to keeping in touch. What if that person spread the word to her cousin, the highly-qualified prospect? What if he found himself in need of services like ours 18 months from now?
We need a cheap, cheerful and incredibly easy to operate system so we don't lose these possibilities.
Did you know that about 99 percent of small businesses could literally double their sales in a year by doing this?
Here's the program we are creating.
* Revamp the website to make it crystal clear to visitors what we do
* Revamp our educational offerings - make them useful, practical guides people will want to acquire, and will let us know they want to keep in touch
* Reach out to the hundreds of people on our contact list and let them know these new materials are available
* Create high-value outbound messages using email, regular mail, phone, events...and find out what people like to find in their mail box. Continue to provide real value they can use every day
* Create an easy way for people to get back to us. Kudos, complaints, ideas, tips or just saying hi; these conversations are the lifeblood of our business
* Automate the process so we have the time to get out from behind the computer and meet real people
Revolutionizing the way small businesses grow.
