Revolutionizing the way small businesses grow.

Revolutionizing the way small businesses grow.
Ken & Liz, the Marketing Masters

Monday, August 24, 2009

Im conserned at all the bad spellin

As the title of this post so graphically suggests, I am concerned about what passes for proper spelling these days. Seems that as written communication has become so much more popular, what with email, texting and computer usage in general, bad spelling has been revealed to be a worldwide epidemic.
Sure, there's spellcheck, but how many people bother to spellcheck their emails and texts (I don't think you can do that on a text message anyway)?
Texting is a whole new world as far as written communication goes—I'm not railing against the use of things like "C U" for "see you" and "4" instead of "for", you can only do so much with your thumbs, especially when you're also driving or watching TV.
What I do object to is just plain bad spelling in everything else—especially emails. I always consider it important when sending an email to be concise and to the point. Short sentences are good, point form works well. But I always check to be sure, my language is correct, I've capitalized and punctuated correctly, and that I've spelled everything right. After all, without seeing your face and hearing your voice, the recipient of an email communication is at a real communication disadvantage—so it's very important to be sure the "tone" of your message comes through in the words you use and the way you set them out.
Your recipient is making a judgement call on you by not only the way you write, but how you spell and structure your communications. Don't even speak to me about people who write in all caps (screaming), or those who can't seem to find the caps key and use all lower case!
My point is: you wouldn't go to see a client in a dirty shirt and a torn pair of pants, why would you send an email with a typo in it?
Check every communication and make the corrections. After all, it's your image we're dealing with!

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