Buy a Fiesta? Yoiu've got to be kidding.

Is it just me or is the new TV spot for the "All-new" Ford Fiesta just the biggest, most expensive crock of a commercial around these days?

Have you seen it? ...or better yet, endured it? It's the one with the very loud, and constantly repeated rock music riff that goes on and on and on while a supposedly with-it couple appear in quick snippets of situations that are supposed to somehow match up as each cuts to the next e.g. they run up a sand dune to a house which turns out to be a small model house which then cuts to a matched scene of them at a real house that's exactly the same as the model. Wahoo.

The problem is, the scenes don't really match and even if they do, who cares? Some of them, upon reflection, do involve the car in minor ways but the poor, unsuspecting, virgin viewer doesn't know it's a car commercial until the last sequence when the happy couple is seen actually driving in a Fiesta. They then disappear and the car spins in a limbo background, all-the-while changing color like a chameleon.

I have to admit, I'm definitely not in the target group this commercial is aimed at but come on Ford, is anybody going to be tempted to purchase one of these little puddle jumpers because of the rock music and goofy matched up scene snippets?

The car looks OK at the end, and it is a cheap little econo-box for entry level car buyers but does this mean they base their car buying decisions on marketing messages with absolutely no reasons for buying other than it comes in snappy colors and it's dirt cheap?

This spot has the look of a "world" commercial, that is, I suspect the same spot runs in countries around the world - thus no dialogue. And I'll bet it cost a zillion to make. A big name commercial director was probably hired to make it and I'll also bet he charged a big buck (or is that Euro?) for his "creativity."

Anyway, as far as I'm concerned, this is proof that a big budget doesn't necessarily produce good advertising.