If you're still doing business the way you always have done, you're probably falling way behind. To grow, businesses must move forward and that means embracing change. Change happens constantly and you must change with it.
In order to effect change in your business you must be a leader—if you're just following what everybody else does, you can't be a leader. You must set a goal and lead the way to achieving it.
As a leader, it's your job to motivate your employees to embrace the changes that you bring in. There will be resistance, not everyone will be happy about the changes you make—you might be unpopular with some employees for making change, but hey, leadership is not about popularity, "if you just want to be popular become a clown" says John C. Maxwell, an authority on leadership. As a leader, it's up to you to see that changes are made and the business grows. Leadership and change are solidly linked.
Look at your marketing. Are you just doing what every other business in your sector is doing? Or are you breaking new ground, finding new ways to connect with the prospects who are going to be the most profitable source of business? Are you exploiting the internet with a web site that works for you; that offers prospects valuable information and services and is not just an online brochure?
Are you utilizing social media to gain a reputation as an expert in your field? Are you blogging?
It has been said that "not all change represents progress but without change there can be no progress". The world is going to go on changing whether we like it or not. So get out in front and lead your enterprise forward with innovation. Don't be afraid of change.